Will Padmavatibreak the records set by Baahubali ?
When you hear the name Baahubali, what’s the first thing that comes to your mind? Well, of course, it was the most inquisitive question of the year about why Katappa killed Baahubali ? (Katappa Ne Baahubali Ko Kyon Maara?). Now tagged as the most expensive Indian Film, grossing 2.5 Billion till date, the movie could have crashed badly at the box office if the marketers would have not publicized is using apt tactics; and by that, I clearly mean Digital Marketing.
From posting behind the scenes to live interactive sessions with the fans, the super-active marketing team worked their fingers to the bone so as to bridge the gap and build up a connection with the audience. And if that was not enough, the team created a separate website for the fans to get updated about every bit. So, all in all, it was Social Media accounts; with 4.21M likes on Facebook, 4.37 lakh followers on Twitter and 7.78 lakhs subscribers on YouTube, that build up a strong online presence thereby helping to develop a craze among the movie buffs.
Commenting on the Power of Social Media, co-founder of digital marketing firm, in an interview with a renowned newsgroup, said that Baahubali is a great example of the power of digital marketing. In the last two years since the release of the first part, the film was in the collective memory of people. Social media platforms like Facebook and Twitter played a big part in this. In fact, the trend of live video feature started by Facebook followed by Twitter’s Periscope and Instagram’s Stories has become the hottest thing in social media marketing.
Saajan Verma “Sanjay” is a Founder of FilmySansaar.com. He has worked for many producers and directors in Indian Film Industry. He is a good Hindi writer and his interest towards film industry has leaded to startFilmySansaar.com. Sanjay is a cool guy from small town landed at Mumbai and working in various fields in Bollywood. He has good knowledge in all the sections on film making, graphic designing and media production.
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