Tata Motors today announced the association of its dynamic new Pick-up, Tata Yodha with one of the latest franchise in the upcoming Vivo Pro Kabaddi League (PKL) 2017, the Uttar Pradesh (UP) Yoddha. The PKL Season 5 will start on an exciting note with the new team of UP Yoddha, who are all set to take the season by storm. Tata Yodha is the official sponsor for the team. Hon’ble Minister, Sports & Youth Welfare Department, Uttar Pradesh, Shri Chetan Chauhan unveiled the official team jersey, today, in the presence of the UP Yoddha squad and the Tata Motors’ senior management.
The franchise, owned by GMR Group, squad underwent fitness and conditioning camps at D. P. S. Aligarh. The centre, owned by the franchise partner Pavna Group, provided excellent facilities for both training and lodging with a full-fledged sports hostel. The camps were commanded by head coach Uday and assistant coach Arjun Singh. One of the key focus areas of the GMR Group over the years has been to harness local talent in any sport that they are part of. With a number of local kabaddi tournaments in the region, it is expected to help UP Yoddha net some exciting new talents in the long-term.
Speaking on the occasion, Col Vinod Bisht, Head Yoddha, UP Yoddha said, “It has been a really enjoyable experience building up towards what will be the inaugural season for us. The training camps have really helped foster strong team spirit in the squad. We could not have asked for a better build-up than what we have had. The UP Yoddha squad already has a number of stars who have set the stage on fire in the Vivo Pro Kabaddi League. With exciting new talents also likely to be added to the squad in the years to come, the future looks bright for the franchise. We have been really fortunate to have a strong partner like Tata Yodha with us. Together I hope we can scale new heights in spreading the message of the sport throughout the state of UP.”
The Tata Yodha like the UP Yoddha is one of the recent additions to the Pickup segment in the commercial vehicle market and offers customers with a great combination of superior performance, highest earning potential and lowest total cost of ownership. Tata Motors’ association with team U.P. Yoddha reiterates the values Tata Yodha shares, with the sport as well as with the team. And when two brands that share similar values come together, it is sure to be a winning combination! Driven by a team of professionals and strategic thinkers, Tata Motors, as a market leader and a champion brand, places great emphasis on all these attributes too.
Dharam Pal is a famous Film Critic, Publicist and doing PR for the Celebrities in Bollywood and Tellywood.
Jan 11, 2018 1
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