INOX Leisure Ltd., India’s leading multiplex chain has exclusively associated with Akasa’s hit single Thug Ranjha. Through this association, INOX patrons will be able to listen to Thug Ranjha whilst waiting for their favourite movie to begin. Additionally the song video will be played in the screens giving viewers a big screen live the movie experience.
Says Saurabh Varma, Chief Marketing Officer, INOX Leisure Ltd. “We are very happy to be associating with such a talented artist such as Akasa and leading label Sony Music. INOX becomes a one stop destination for overall entertainment for viewers. The song is phenomenal and is already a rage amongst the youth.”
Sony Music has an extremely aggressive marketing plan for the song. Commenting on the association, says Rohan Jha, Head of Pop, Sony Music India, “Thug Ranjha is already winning over people on the mobile and TV screens. With INOX we will complete the missing piece of the song being enjoyed on the big screen. The impact that such a captive environment has on a song is invaluable. And will be working with the team at INOX for many more such releases.”
Singer Akasa’s debut pop single Thug Ranjha has become the most viewed Indian video worldwide on YouTube. “This is a dream debut. I want to thank everyone who heard the song and made this happen – as there is not bigger high for an artiste than such love and acceptance of their work,” Akasa said in a statement.
Written and composed by Vayu and co-composed by Akasa, the song has a swoony yet boisterous groove and talks about boys who think the world revolves around them. shows Akasa in the lead and describes her past love and how she moves on leaving Thug Ranjha like her former boyfriend to fend for themselves and not take women for granted. The video also features actor Paresh Pahuja.
Saajan Verma “Sanjay” is a Founder of FilmySansaar.com. He has worked for many producers and directors in Indian Film Industry. He is a good Hindi writer and his interest towards film industry has leaded to startFilmySansaar.com. Sanjay is a cool guy from small town landed at Mumbai and working in various fields in Bollywood. He has good knowledge in all the sections on film making, graphic designing and media production.
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