CREATIVE EYE LIMTED creation YARO KA TASHAN produced by Dheeraj Kumar and Zuby Kochhar opens with a bang in its first week clocking the ratings of 1.1 UrbanTVR on its opening day series launched on Tuesday 26th of July on SAB TV at 7:30 pm – Monday to Friday in its first week itself has created history.
We asked Dheeraj Kumar that historically 7:30 pm is not a hot slot then how had it achieved average ratings of one TVR?
Dheeraj Kumar said, it’s a collective effort with channel team, our creative team and strong inputs of Mr. N.P Singh, CEO of Sony Entertainment as well as EVP and Business Head Mr. Anooj Kapoor who had ably contributed and which resulted into bang on rating of one TVR average as per BARC for the week 30 i.e 23 rd July to 29 th July.
We further quizzed Dheeraj on the ratings, he said though the TVR is good but it has to be consistent and grow further we have miles to go and to prove our credentials we have to work very hard to achieve better target in terms of ratings. To sum up, we believe in team work for growth and I have full confidence in my team such as Co-Producer – Sunil Gupta, Creative Director – Shashank Srivastav, Project head – Asgar ali Shaikh, Production head – Vijay Yadav, Director – Pushkar Pandit, D.O.P. – Kunal Kadam, Art Director – Rajat Poddar, Music Director – Leninnandi, Stylist-Ruchi Naik, Editer – Lalit Tiwari and Casting Director – Prashant Joshi and Yes Series Contribution started with our Ideation Head – Sandhya Riaz, during the development of the show YARO KA TASHAN and above all Story, Screenplay, Dialogue Writer Amit Aryan has done the magic coz writing is the soul of any show, to conclude Dheeraj Said that the wonderful team of SAB TV headed by Devika, Kanika, Monica, have contributed immensely for the show YARO KA TASHAN. I can state with all my humbleness, if all of us maintains the same zeal, It is possible to achieve the growth due to acceptance by the audience and their support and love for the show.
Saajan Verma “Sanjay” is a Founder of FilmySansaar.com. He has worked for many producers and directors in Indian Film Industry. He is a good Hindi writer and his interest towards film industry has leaded to startFilmySansaar.com. Sanjay is a cool guy from small town landed at Mumbai and working in various fields in Bollywood. He has good knowledge in all the sections on film making, graphic designing and media production.
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