Touted as the Bahubali of television, Goldie Behl’s much-awaited historical fantasy Aarambh, produced by Srishti Arya is set to go on air from 24th June, 2017 on Star Plus.
The show is written by K. V. Vijayendra Prasad, who has written Bollywood blockbusters including Bahubali, Bahubali 2 and many more. His grand idea of bringing the era of Aryans and Dravidians to life was woven into words in Aarambh.
Featuring Rajniesh Duggall, veteran actress Tanuja and Karthika Nair, the teaser of Aarambh received a fabulous response for its grandeur, VFX, costumes and locations.
In an exclusive and in-depth study on the launch awareness and expectations on Aarambh, Chrome DM Study (India’s largest primary research & Data Analytics Company) has revealed that the historical fantasy has a huge expectation among the Hindi GEC market due to extra ordinary richness in production standards and the top creators associated with the project.
Chrome DM has conducted an exclusive study of Aarambh in comparison with the mood of the audience in the backdrop of historic trendsetter movie Bahubali revealing that the television promos has created maximum awareness on the launch of Aarambh on Star Plus, which is higher than Bahubali movie launch.
While 69% of the people among 7812 individual samples with whom the study was conducted responded that they have watched Bahubali movie, 31% said they haven’t watched the movie. On the other hand, 73 plus percentage of the people who either watched and or didn’t watch Bahubali had responded that they are aware of the launch of Aarambh on Star Plus only 26% were unaware on the programe launch. This part of the study reveals the fact that Aarambh launch is enjoying very high awareness among the masses both in Urban and Rural audience that is even higher than the Bahubali movie itself.
In terms of expectation, 73% of the audience is expecting a good story in Aarambh as writer K. V. Vijayendra Prasad who also created Bahubali movie is writing Aarambh. Moreover, 78% of the people who watched Bahubali and 66% of the people who didn’t watch Bahubali movie are very much aware of the launch date (24th June) of Aarambh on Star Plus.
Produced by Srishti Arya’s Rose Audio Visuals and directed by Goldie Behl, Aarambh consisting 65 episodes is set to go on air from 24th June, 2017 on Star Plus.
Saajan Verma “Sanjay” is a Founder of FilmySansaar.com. He has worked for many producers and directors in Indian Film Industry. He is a good Hindi writer and his interest towards film industry has leaded to startFilmySansaar.com. Sanjay is a cool guy from small town landed at Mumbai and working in various fields in Bollywood. He has good knowledge in all the sections on film making, graphic designing and media production.
Jan 11, 2018 1