Abhay Deol acquires critically acclaimed festival favorite Indie films and champions a straight to Digital release route. Plans to pick three more titles from the 10th Film Bazaar.
Intending to bring the best of independent cinema to audiences worldwide, Abhay has selected Aditya Vikram Sengupta’s Venice Film Festival & National Award Winner – Labor Of Love; Payal Sethi’s critically acclaimed multi-award winning UN Women Selection – Leeches, and Brahmanand’s heartbreaking documentary on Ghazal Maestro Jagjit Singh – Kaagaz Ki Kashti, among others. Personally curated by Deol, these films represent some of the strongest voices of south asian Independent cinema.
Speaking on the initiative, Deol comments, “I saw Labor of Love at IFFLA and was blown away with Aditya’s aesthetic sensibilities, and his ability to spin a story without any spoken dialogues! Payal’s Leeches is an important film that people need to watch. She has beautifully woven a compelling story around an issue that is anathema to our social fiber and well-being. My most recent select is Kaagaz Ki Kashti, which pays homage to Ghazal maestro Jagjit Singh and premiered at MAMI this year. Brahmanand is a savant behind the lens and succeeds in – powerfully bringing the legend back to life. I strongly believe in these films and want to ensure that audiences across the world watch them.”
Further discussing his strategy of exploring the release the films straight to digital platforms, Deol elaborated that, “The way we consume content has changed. While it is no secret that we have a limited number of screens in India, the economics to engage in a theatrical release don’t make sense for Independent films. Minimum P & A budgets required to secure a decent release add unhealthy weight on a small film. What we need now is to adopt alternate avenues of distribution that are widely available thanks to platforms like iTunes, Netflix and Amazon Prime, all of which are effectively reaching global audiences. I’ve been in touch with some filmmakers who increasingly understand this changing environment. Pulkit’s recent directorial debut Maroon, is a fine example of an indie release done right. Vivek Kajaria and his team strategically released the film day and date on iTunes Worldwide, straight from MAMI. The potential reach that a film can achieve adopting this route is significant and can no longer be ignored.”
Speaking about Abhay’s initiative, Aditya Vikram Sengupta said, “We’re very excited about this opportunity to collaborate with Abhay Deol and take the next step in this incredible journey of Labor Of Love. Abhay has been a champion for the film right from the beginning and will help in introducing the film to an even wider audience. I’m also happy about the fact that he is taking the initiative to further the movement of Indian independent cinema.”
Saajan Verma “Sanjay” is a Founder of FilmySansaar.com. He has worked for many producers and directors in Indian Film Industry. He is a good Hindi writer and his interest towards film industry has leaded to startFilmySansaar.com. Sanjay is a cool guy from small town landed at Mumbai and working in various fields in Bollywood. He has good knowledge in all the sections on film making, graphic designing and media production.
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